Strategic Brand Management
Strategic Brand Management
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Dimensiones del producto
- Peso: 1.0
- Profundidad: 0.2
- Ancho: 0.2
- Altura: 0.15
- Volumétrico peso: 2.0
Dimensiones del paquete
- Alto empaque: 15.0
- Peso del empaque: 1.0
- Ancho del empaque: 20.0
- Profundidad empaque: 20.0
Ficha Técnica Interna
- Volumétrico peso: 2.0
Atributos internos
- Fecha de creación CMS: Fri Feb 10 00:00:00 GMT 2023
- CEX: false
- Tipo de producto: G
Atributos del envío
- Tiempo entrega: 72 hrs
- Tipo de mensajería: Small ticket
- Costo de envío: 74.0
Details
This book deals with brands-why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize, perhaps one of the most valuable assets a firm has are the brands it has invested in and developed over time. Although competitors can often duplicate manufacturing processes and factory designs, its not so easy to reproduce strongly held heliefs and actitudes established in the minds of consumers. The difficulty and expense of introducing new producís, howevcr, puts more pressure than ever on firms to skillfully launch their new producís as well as manage their existing brands.