Marketing Management, 14/E

Marketing Management, 14/E

Item No. 9780132102926
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Attributes

Dimensiones del producto

  • Peso: 1.0
  • Profundidad: 0.2
  • Ancho: 0.2
  • Altura: 0.15
  • Volumétrico peso: 2.0

Dimensiones del paquete

  • Alto empaque: 15.0
  • Peso del empaque: 1.0
  • Ancho del empaque: 20.0
  • Profundidad empaque: 20.0

Ficha Técnica Interna

  • Volumétrico peso: 2.0

Atributos internos

  • Fecha de creación CMS: Fri Feb 10 00:00:00 GMT 2023
  • CEX: false
  • Tipo de producto: G

Atributos del envío

  • Tiempo entrega: 72 hrs
  • Tipo de mensajería: Small ticket
  • Costo de envío: 74.0

Description

Details

The overriding goal of the revision for the 14th edition of Marketing Management was to create as comprehensive, current, and engaging MBA marketing textbook as possible. Where appropriate, new material was added, old material was updated, and no longer relevant or necessary material was deleted. Marketing Management, 14ht edition, allows those instructors who have used the 13ht edition to build on what they have learned and done while at the same time offering a text that is unsurpassed in breadth, depth, and relevance for students experiencing Marketing Management for fist time.