Integrated Advertising, Promotion And Marketing Communicatio

Integrated Advertising, Promotion And Marketing Communicatio

Item No. 9780132538961
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  • Fecha de creación CMS: Fri Feb 10 00:00:00 GMT 2023
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  • Tiempo entrega: 72 hrs
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This fifth edition of Integrated Advertising, Promotion, and Marketing Connnunications offers some exciting new features. The most dynamic is the addition of the Integrated Campaigns in Action series, which concludes nearly every chapter. These actual advertising and promotional programs are described by the people and advertising agencies involved in creating them.